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The blog about branding, rebranding, launch, and rollout.

10 topics to build a thought-leadership brand

10 topics to build a thought-leadership brand

Inspiration for aspiring or established thought-leaders.

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The rule of simplicity

The rule of simplicity

The why and how of paring down to essentials to boost brand power.

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Understanding (your) brand

Understanding (your) brand

How to take a new look at your brand.

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Is your brand adapting or breaking?

Is your brand adapting or breaking?

Learn the warning signs and take charge.

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Your business has a personality

Your business has a personality

The user manual for your brand and how it ticks.

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You aren’t your business: divide to conquer

You aren’t your business: divide to conquer

Freedom is disentangling from your business's brand.

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Pre-marketing: the groundwork for success

Pre-marketing: the groundwork for success

Laying the groundwork for successful long-term marketing.

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When it’s too complicated to explain

When it’s too complicated to explain

You can't cross the chasm with complicated messages.

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Your ad agency is crazy

Your ad agency is crazy

Tips for getting great business results from designers, writers, and other creative minds.

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When your brand is a best-kept secret

When your brand is a best-kept secret

Kick “best-kept-secret” syndrome with a powerful brand voice.

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If marketing feels bad

If marketing feels bad

Start saying NO to marketing activities that don’t work and do your pre-marketing instead.

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Your proposals suck

Your proposals suck

Here’s what I think about proposals: they should feel exciting to create.

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When the marcom team gets it wrong

When the marcom team gets it wrong

How to help others communicate in the voice of your brand.

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Your competition is lying

Your competition is lying

Company leaders often explain to me how their competitors are making untrue claims.

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