Launch-and-forget: the cost of (brand) neglect
In branding, neglect is the enemy of progress.
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Guest blog: when a vision fails
Volvo's Vision 2020 inspired an industry then failed -- just not the way you think.
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Do these 5 things to support brand succession
A brand-centric viewpoint on succession planning + five concrete things to do.
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Brand stewardship: how to caretake your brand
The what, why, who, and how of brand stewardship.
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On-brand customer gifts
Why journal books are the best customer gifts I’ve ever given (with recommendations)
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Quality Time With Your Brand: Video Series
Five short exercises to get to know your brand more deeply.
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Communicating with creatives
Top tips and best practices for getting the best creative work.
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10 topics to build a thought-leadership brand
Inspiration for aspiring or established thought-leaders.
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You aren’t your business: divide to conquer
Freedom is disentangling from your business's brand.
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Pre-marketing: the groundwork for success
Laying the groundwork for successful long-term marketing.
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Your ad agency is crazy
Tips for getting great business results from designers, writers, and other creative minds.
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When your brand is a best-kept secret
Kick “best-kept-secret” syndrome with a powerful brand voice.
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If marketing feels bad
Start saying NO to marketing activities that don’t work and do your pre-marketing instead.
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Your proposals suck
Here’s what I think about proposals: they should feel exciting to create.
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When the marcom team gets it wrong
How to help others communicate in the voice of your brand.
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Your competition is lying
Company leaders often explain to me how their competitors are making untrue claims.
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