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The blog devoted to authentic leadership voice.

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Is your brand adapting or breaking?

There’s a difference between a brand adapting to change and self-destructing. Learn the warning signs of imminent brand death and how to take charge of your brand in an ever-changing world.

Forget everything you learned about writing

Even successful students often have poor memories of Language Arts class. We begin by creating a better mindset.

Your business has a personality

Imagine being able to hand someone the personality of your business in an easily consumable form.

It sounded better in your head

How to accept and make room for YOUR writing process.

When writing takes too long

Shifting focus from immediate gratification to longer-term and wider-spread impact unlocks great power.

You aren’t your business: divide to conquer

Especially when a business reaches a transition point, it’s common to find disconnection between the owner and the business.

To swear or not to swear in writing

So here’s the thing: it MIGHT be okay to swear in your professional writing...

When it’s too complicated to explain

Crossing the chasm requires clear and engaging communication. Complicated messages won't get you there.

Your voice is magic – capture it

It doesn’t make sense to surrender the power of your voice to a third party, but you don't have to do all your own writing, either.

Your ad agency is crazy

How to communicate with and inspire writers, designers, and other creatives.

When your brand is a best-kept secret

The first step to addressing the cause of “best-kept-secret” syndrome is to develop a powerful voice.

When marketing feels bad

Start saying NO to marketing activities that don’t work and do your pre-marketing instead.

The shit draft

The secret that can help you become a better writer, even a passionate writer.

Your proposals suck

Here’s what I think about proposals: they should feel exciting to create.

Why “great in person” isn’t enough

To level-up, leaders MUST become powerful as writers, not just great talkers.

Acronyms and industry jargon

In this blog, I provide a few easy best practices for using acronyms and jargon in writing and presentations.

Why marcom people can’t get it right

If the voice of your business isn’t clear, no one can communicate with it or about it effectively, and that includes you.

Leaders on writing: the survey

We asked leaders to weigh in on the role that writing plays in their lives and work.

Your competition is lying

Company leaders often explain to me how their competitors are making untrue claims.

Why you’re a bad writer

You’re a terrible writer and you know it. You know it because somebody told you so.