
Is your brand adapting or breaking?
There’s a difference between a brand adapting to change and self-destructing. Learn the warning signs of imminent brand death and how to take charge of your brand in an ever-changing world.
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Forget everything you learned about writing
Even successful students often have poor memories of Language Arts class. We begin by creating a better mindset.
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Your business has a personality
Imagine being able to hand someone the personality of your business in an easily consumable form.
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When writing takes too long
Shifting focus from immediate gratification to longer-term and wider-spread impact unlocks great power.
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You aren’t your business: divide to conquer
Especially when a business reaches a transition point, it’s common to find disconnection between the owner and the business.
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To swear or not to swear in writing
So here’s the thing: it MIGHT be okay to swear in your professional writing...
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When it’s too complicated to explain
Crossing the chasm requires clear and engaging communication. Complicated messages won't get you there.
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Your voice is magic – capture it
It doesn’t make sense to surrender the power of your voice to a third party, but you don't have to do all your own writing, either.
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Your ad agency is crazy
How to communicate with and inspire writers, designers, and other creatives.
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When your brand is a best-kept secret
The first step to addressing the cause of “best-kept-secret” syndrome is to develop a powerful voice.
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When marketing feels bad
Start saying NO to marketing activities that don’t work and do your pre-marketing instead.
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The shit draft
The secret that can help you become a better writer, even a passionate writer.
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Your proposals suck
Here’s what I think about proposals: they should feel exciting to create.
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Why “great in person” isn’t enough
To level-up, leaders MUST become powerful as writers, not just great talkers.
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Acronyms and industry jargon
In this blog, I provide a few easy best practices for using acronyms and jargon in writing and presentations.
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Why marcom people can’t get it right
If the voice of your business isn’t clear, no one can communicate with it or about it effectively, and that includes you.
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Leaders on writing: the survey
We asked leaders to weigh in on the role that writing plays in their lives and work.
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Your competition is lying
Company leaders often explain to me how their competitors are making untrue claims.
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Why you’re a bad writer
You’re a terrible writer and you know it. You know it because somebody told you so.
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