The blog about branding, rebranding, launch, and rollout.
In branding, neglect is the enemy of progress.
Volvo's Vision 2020 inspired an industry then failed -- just not the way you think.
A brand-centric viewpoint on succession planning + five concrete things to do.
The what, why, who, and how of brand stewardship.
Why journal books are the best customer gifts I’ve ever given (with recommendations)
The importance of passionate objectivity in branding.
Five short exercises to get to know your brand more deeply.
Where to start when re-branding or re-positioning is in order.
Top tips and best practices for getting the best creative work.
Inspiration for aspiring or established thought-leaders.
The why and how of paring down to essentials to boost brand power.
How to take a new look at your brand.
Learn the warning signs and take charge.
The user manual for your brand and how it ticks.
Freedom is disentangling from your business's brand.
Laying the groundwork for successful long-term marketing.
You can't cross the chasm with complicated messages.
Tips for getting great business results from designers, writers, and other creative minds.
Kick “best-kept-secret” syndrome with a powerful brand voice.
Start saying NO to marketing activities that don’t work and do your pre-marketing instead.
Here’s what I think about proposals: they should feel exciting to create.
How to help others communicate in the voice of your brand.
Company leaders often explain to me how their competitors are making untrue claims.