“Beyond the immediate Essential Story project, Phrase Strategy made us a better leadership team by getting the best out of us.” – Charitable organization

“Phrase Strategy helped us clarify our value to customers and crystallize our differentiation in the marketplace. The Essential Validation process gave us a mirror to see precisely where we fit and what we needed to do to convey that and more effectively pursue new business.” – Automotive tech marketing firm

“Since launching the new brand and website based on our Essential Story, we have seen an increase in qualified new consults/clients, we are attracting exceptional staff who really fit, and I’ve gained the confidence I needed to lead the clinic and my career to the next level.” – Healthcare provider

“Maria Ford did what no one – and none of us – had ever been able to do, which is help us agree on how we articulate what we do in a way that is accessible to our target audiences.” – Cybersecurity software company

“Thanks to Maria, our forever stalled marketing efforts are finally underway!” – Professional services firm