Client Story: United Country Western Dance Council<sup>®</sup>

Client Story: United Country Western Dance Council®

Redefining and Realigning to Empower Global Growth
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The art of the interview

The art of the interview

The anatomy of a high-yield information interview.
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Design thinking + communications thinking = better results

Design thinking + communications thinking = better results

Communications thinking can influence design decisions, inform or complement the design of brands, products, services, and systems
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Verbal identity: a leadership team’s unifying force

Verbal identity: a leadership team’s unifying force

Introducing a leadership team to the identity of their organization, often through a brand-new lens.
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How a subtle positioning shift can unlock new opportunities

How a subtle positioning shift can unlock new opportunities

The right shift in perspective, discovered through the Essential Story Process, can completely transform a business, organization, or brand.
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How the Essential Story guides change

How the Essential Story guides change

The Essential Story Process creates the alignment necessary to initiate the magical momentum for change.   
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Planning your exit strategy

Planning your exit strategy

An Essential Story can ease the transition of succession
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Giving literal voice to the essential story

Giving literal voice to the essential story

How the Essential Story kickstarts engagement and growth
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Client Story: Mission Control Space Services

Client Story: Mission Control Space Services

Empowering Leadership on Earth, Moon, Mars, and Beyond
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Self-actualization: the Essential Story Process

Self-actualization: the Essential Story Process

The origin story of the Essential Story and Corporate Phrasebook™
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Balancing act

Balancing act

Where Vision and Mission statements go wrong and what they should be.
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Keep it real

Keep it real

How to avoid "virtue signalling" and take a real stand.
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A dying breed

A dying breed

How mentoring can mend the new digital divide in marcoms
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Client Story: Guertin Poirier

Client Story: Guertin Poirier

Law Firm Rebrands for a New Generation
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Make it real: how organizations live their essential stories

Make it real: how organizations live their essential stories

Real-world examples of how organizations leverage their Essential Stories to live their brands.
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Client Story: Studio 91

Client Story: Studio 91

Established business gains new clarity and confidence for its 10-year anniversary
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The brand truth

The brand truth

Seven key message issues that prevent scale
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Words first: the long path to the short cut

Words first: the long path to the short cut

Don't give the short-shrift the story that needs to be told.
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Beyond words

Beyond words

This is one client's story of moving beyond phrases and key messages to real business transformation.
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Client Story: Writers Collective of Canada

Client Story: Writers Collective of Canada

Rebranding, Realigning for Rapid National Growth
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Who’s at the table?

Who’s at the table?

Communications team structure is a determinant of results.
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The consistency quotient: taking control of your greatest brand asset

The consistency quotient: taking control of your greatest brand asset

A brand’s ability to be flexible depends on its consistency.
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Do we need a new brand? (Maybe not)

Do we need a new brand? (Maybe not)

The answer to “what should be done?” is not always a new brand.
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Positioned or pigeon-holed? Be leading-edge AND understood

Positioned or pigeon-holed? Be leading-edge AND understood

Demystifying the concept of “positioning” for tech and other leading-edge enterprises
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Re-thinking your pitch: pitch the story, not the FAQ

Re-thinking your pitch: pitch the story, not the FAQ

You're drinking your own Kool-Aid, but your audience isn't (yet).
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Leveling-up authentically: get a brand from here to there

Leveling-up authentically: get a brand from here to there

Getting from “here” to “there” does not require a dishonest leap of faith.
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Launch-and-forget: the cost of (brand) neglect

Launch-and-forget: the cost of (brand) neglect

In branding, neglect is the enemy of progress.
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Guest blog: when a vision fails

Guest blog: when a vision fails

Volvo's Vision 2020 inspired an industry then failed -- just not the way you think.
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Do these 5 things to support brand succession

Do these 5 things to support brand succession

A brand-centric viewpoint on succession planning + five concrete things to do.
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On-brand customer gifts

On-brand customer gifts

Why journal books are the best customer gifts I’ve ever given (with recommendations)
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Unsticking a brand

Unsticking a brand

Where to start when re-branding or re-positioning is in order.
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Communicating with creatives

Communicating with creatives

Top tips and best practices for getting the best creative work.
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10 topics to build a thought-leadership brand

10 topics to build a thought-leadership brand

Inspiration for aspiring or established thought-leaders.
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The rule of simplicity

The rule of simplicity

The why and how of paring down to essentials to boost brand power.
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Client Story: AIM Women’s Wellness Center

Client Story: AIM Women’s Wellness Center

New Brand Attracts More Clients, Staff Who “Really Fit”
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Is your brand adapting or breaking?

Is your brand adapting or breaking?

Learn the warning signs and take charge.
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Your business has a personality

Your business has a personality

The user manual for your brand and how it ticks.
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You aren’t your business: divide to conquer

You aren’t your business: divide to conquer

Freedom is disentangling from your business's brand.
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Pre-marketing: the groundwork for success

Pre-marketing: the groundwork for success

Laying the groundwork for successful long-term marketing.
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When it’s too complicated to explain

When it’s too complicated to explain

You can't cross the chasm with complicated messages.
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Your ad agency is crazy

Your ad agency is crazy

Tips for getting great business results from designers, writers, and other creative minds.
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When your brand is a best-kept secret

When your brand is a best-kept secret

Kick “best-kept-secret” syndrome with a powerful brand voice.
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If marketing feels bad

If marketing feels bad

Start saying NO to marketing activities that don’t work and do your pre-marketing instead.
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