“Even after ten years established in our business, Studio 91 found the experience with Phrase Strategy to be transformative. Nothing was ‘broken’, we simply sought to refresh and update our brand. Yet, the Essential Story process and subsequent guidance in rolling that story out into brand assets has unexpectedly aligned every aspect of how we do business. We are experiencing a new level of clarity and confidence that results in overall better success with every business engagement.”
~ Todd Coopee, Founder & CEO, Studio 91
Studio 91 provides digital and design strategies and services. The firm’s leadership came to recognize a discrepancy between the work the company was currently doing and how the brand presented itself. On its 10th anniversary, Studio 91 gave Phrase Strategy carte blanche to recommend how best to move its own website and brand forward.
Our strategic Essential Story Process led to a refined brand-name (S91), new visual identity, new messaging platform (Essential Story), and a wholly new approach to the firm’s own online presence. We provided Studio 91 with renewed clarity, certainty, and excitement about the future—as well as the ability to better promote its full scope of services and expertise.
Read the article Todd Coopee wrote about how the Essential Story Process moved his business beyond words.