Our PoV

Redefining and Realigning to Empower Global Growth

Communications thinking can influence design decisions, inform or complement the design of brands, products, services, and systems

Introducing a leadership team to the identity of their organization, often through a brand-new lens.

An Essential Story can ease the transition of succession

Empowering Leadership on Earth, Moon, Mars, and Beyond

Where Vision and Mission statements go wrong and what they should be.

How to avoid "virtue signalling" and take a real stand.

How mentoring can mend the new digital divide in marcoms

Law Firm Rebrands for a New Generation

Established business gains new clarity and confidence for its 10-year anniversary

Seven key message issues that prevent scale

Don't give the short-shrift the story that needs to be told.

This is one client's story of moving beyond phrases and key messages to real business transformation.

Rebranding, Realigning for Rapid National Growth

A brand’s ability to be flexible depends on its consistency.

The answer to “what should be done?” is not always a new brand.

Demystifying the concept of “positioning” for tech and other leading-edge enterprises

Getting from “here” to “there” does not require a dishonest leap of faith.

In branding, neglect is the enemy of progress.

A brand-centric viewpoint on succession planning + five concrete things to do.

The what, why, who, and how of brand stewardship.

Why journal books are the best customer gifts I’ve ever given (with recommendations)

The importance of passionate objectivity in branding.

Where to start when re-branding or re-positioning is in order.

Top tips and best practices for getting the best creative work.

The why and how of paring down to essentials to boost brand power.

How to take a new look at your brand.

New Brand Attracts More Clients, Staff Who “Really Fit”

Learn the warning signs and take charge.

The user manual for your brand and how it ticks.

Freedom is disentangling from your business's brand.

Laying the groundwork for successful long-term marketing.

Kick “best-kept-secret” syndrome with a powerful brand voice.

A New Direction for an Established Mindset Coach

Aligned Brand Supports Major National Growth

Essential Story Supports New Brand, Pivot from Engineering Services to Product-Based Offering