Established organizations experiencing change and transition turn to us to crystallize their strategies.
We help unlock stalled strategy, communications, and branding projects and we empower leadership teams to move forward with confidence, clarity, and purpose.
- We work with organizations, businesses, associations, and teams to:
- Unlock consensus
- Align the strategy
- Articulate the essence
- Operationalize the mission
- Steward the brand.
We’re a strong partner in navigating strategic change, transformation, growth, branding, and communication.
Maria Ford founded Phrase Strategy in 2017. She is a skilled facilitator, strategic communications guide, and creator of the Essential Story Process.
The land that holds us
Phrase Strategy is a nationally incorporated company in Canada, part of Turtle Island. We live and operate from Ottawa, the nation’s capital city, which is built on un-ceded Algonquin Anishinaabe territory.
Life, love, business, and storytelling have been conducted here for millennia. Our ancestors were welcomed here in the spirit of partnership, collaboration, and sharing. Every day, we feel gratitude for the bounty of this place and for our free and unhindered access to the healing water and rapids of the Kitchi Sibi.