Maria Ford
Clarifier of purpose. Facilitator of change.

Meaningful change begins with clarity. I help clients perfectly articulate verbal identity—for businesses, brands, organizations, and teams.

I bring clarity and confidence to leaders and champions at the front-end of change initiatives. Pivoting business models, entering new markets, rebranding, reimagining, reorganizing, adjusting to new realities, and getting “unstuck” are common situations I help to navigate through my Essential Story Process and ongoing coaching support.

Curiosity and creativity drive all that I do.

Prior to Phrase Strategy, I owned and operated Kaszas Marketing Inc. for sixteen years, helping businesses build and maintain effective B2B marketing and communications disciplines. I hold two degrees in English Language and Literature, have worked as a Professor of English in business and technical writing, and am a Prosci® Certified Change Practitioner. I am also a poet, book editor, dancer, and maker of glass beads.

Expertise includes:

  • Strategic alignment, core messaging, and positioning strategy
  • Strategic brand identity
  • Change strategy, facilitation, and coaching
  • Communications strategy