Maria Ford
Clarifier of purpose. Facilitator of change.
Meaningful change begins with clarity. I help mission-driven organizations and teams perfectly articulate their verbal identities then guide them to live those identities through integrated communications.
I bring clarity and confidence to leaders and champions at the front-end of change initiatives. Clients most often say that working with me brings clarity and confidence, helps strengthen understanding among leaders and team members, “unsticks” stalled initiatives, and gets everyone speaking from the same page.
Pivoting business models, entering new markets, rebranding, reimagining, reorganizing, adjusting to new realities, and getting “unstuck” are common situations I help to navigate. Curiosity and creativity drive all that I do.
Prior to Phrase Strategy, I owned and operated Kaszas Marketing Inc. for sixteen years, helping businesses build and maintain effective B2B marketing and communications disciplines. I hold two degrees in English Language and Literature, have worked as a Professor of English in business and technical writing, am a Prosci® Certified Change Practitioner, and a trained arts-health facilitator. I am also a dance coach, competitor, poet, book editor, and maker of glass beads.
Expertise includes:
- Strategic alignment, core messaging, and positioning strategy
- Facilitation and coaching
- Integrated communications
