"With Maria Ford’s guidance and facilitation, we came to understand better who we are individually and collectively. She created tools to help us [and our] decision-making and communication improved.”
"The Essential Story Process provided an avenue for Council leadership to discuss, celebrate, and realign the organization’s purpose and potential. Our leadership team bonded through the process."
"Beyond the immediate Essential Story project, Phrase Strategy made us a better leadership team by getting the best out of us.”
– Charitable organization
“Phrase Strategy helped us clarify our value to customers and crystallize our differentiation in the marketplace. The Essential Validation process gave us a mirror to see precisely where we fit and what we needed to do to convey that and more effectively pursue new business.”
– Automotive tech marketing firm
“Since launching the new brand and website based on our Essential Story, we have seen an increase in qualified new consults/clients, we are attracting exceptional staff who really fit, and I’ve gained the confidence I needed to lead the clinic and my career to the next level.”
– Healthcare provider
“Maria Ford did what no one – and none of us – had ever been able to do, which is help us agree on how we articulate what we do in a way that is accessible to our target audiences.”
– Cybersecurity software company
“Thanks to Maria Ford, our forever stalled marketing efforts are finally underway!”
– Professional services firm
“Maria Ford was the first who was able to help us clearly articulate, from our customer's point of view, how we were different from our competitors. The results were immediate – suddenly prospective customers were saying ‘I get where you guys fit.’”
– Software development company
“Phrase Strategy delivered a thoughtful and thorough process that helped our organization to become comfortable with what marketing is and to understand the importance our brand and how we convey and live our identity.”
– CEO, national mechanical contracting firm
“The Essential Story process was like a portal to new business that has enabled my company to attract different clients, partners, and associates and take the company to a new level. It took the mystery out of the brand and replaced it with clarity, professionalism, and gravitas that led to entirely new opportunities.”
– Coaching firm
“We followed Phrase Strategy’s strategic recommendations and have seen the results, including substantial growth in our company and the successful positioning as the leader in our chosen niche.”
– Technology consulting firm
“The Essential Story Process and subsequent guidance in rolling that story out into brand assets has unexpectedly aligned every aspect of how we do business.”
– Web and graphic design firm
“Even after ten years established in our business, we found the experience with Phrase Strategy to be transformative. Nothing was ‘broken’, we simply sought to refresh and update our brand. Now, we are experiencing a new level of clarity and confidence that results in better success with every business engagement.”
– Digital strategy company
“Working with Maria Ford and her team has been an educational, positive, and strengthening experience that helped to focus our diverse organization around common conversations, goals, and identity.”
– National construction firm
“The Essential Story Process helped us discover what was essential to create strong, effective messaging to clearly express our vision and has created a renewed sense of purpose as we expand throughout Canada and head into the future.”
– Arts-health organization
“Before I engaged with Phrase Strategy, I was clear about my goals, but was struggling to figure out how to get there. The Essential Story Process provided insight and clarity on the path to take by perfectly articulating my company’s opportunity, essence, and value.”
– Event production and marketing company
“The Essential Story Process provided specific language to communicate our differentiation and offerings, which has given me invaluable confidence, clarity, and focus as the leader of this business. It has been an eye-opening experience.”
– Small business owner
“Phrase Strategy’s Essential Story Process has been incredibly eye opening and transformative. I have learned just as much from this process as I have in any professional development course that I have taken. It has allowed me to start my business from a truly authentic place.”
– Fitness & exercise coach
Find out how we achieve these results.