Clients - Phrase Strategy

4Forward

new name and brand re-positions firm for new industry, new customer focus

AIM Women’s Wellness Center

brand refinement and roll-out increases leads, creates growth

Argyle Associates

refreshed brand enables healthcare provider to pursue mission and goals

BIAC Broadband

essential story supports growth through pursuit of new markets

CRCA

bilingual brand refresh empowers national association to fulfill mission and deliver services

DOUVRIS Martial Arts

refreshed logo, messaging, and roll-out better support franchise model

Exer-Tech

brand refresh marks 20th anniversary, underpins next decade in business

Guertin Law

re-branding paves way for succession; attracts new demographic

Guertin Poirier Avocates/Lawyers

new Essential Story and brand mark a new generation of law

iSPARK Consulting

brand refinement resolves “identity crisis”, empowers firm toward next phase of growth

KDM Analytics

new brand and roll-out enables firm to pivot from consulting to product

Mindful Change Centre

re-branding strategy and roll-out provides foundation to launch into new category

Modern Niagara

re-branding unifies executive team, enables national growth and vertical integration

OCM Manufacturing

re-branding positions for new market focus, differentiates in a commodity industry

Studio 91

new brand name, logo, messaging, and online presence properly reflect firm's capabilities

The Attain Group

brand update and roll-out enables firm to confidently pursue growth

Third Law

essential validation crystallizes and differentiates new brand

Writers Collective of Canada

re-branding and Essential Story empower charitable organization to expand mission

Phrase Strategy proposed an ambitious plan for the WCC's (formerly TWC) rebrand and website and delivered beyond our expectations. Maria Ford was a guiding light throughout the process, refining and amplifying our story with clarity and purpose, ensuring we reach a diverse audience. The process helped us discover what was essential to create strong, effective messaging to clearly express our vision. Our new website and rebrand illuminates our vision, clarifies our core mission, and has created a renewed sense of purpose as we expand throughout Canada and head into the future.”

— Susan Turk Mozer, Founder, Writers Collective of Canada