Established organizations experiencing change and transition turn to us to crystallize their strategies. We help unlock stalled strategy, communications, and branding projects and we empower leadership teams to move forward with confidence, clarity, and purpose.
What We Do
Impact
“Beyond the immediate Essential Story project, Phrase Strategy made us a better leadership team by getting the best out of us.” – Charitable organization
“Phrase Strategy helped us clarify our value to customers and crystallize our differentiation in the marketplace. The Essential Validation process gave us a mirror to see precisely where we fit and what we needed to do to convey that and more effectively pursue new business.” – Automotive tech marketing firm
“Since launching the new brand and website based on our Essential Story, we have seen an increase in qualified new consults/clients, we are attracting exceptional staff who really fit, and I’ve gained the confidence I needed to lead the clinic and my career to the next level.” – Healthcare provider
“Maria Ford did what no one – and none of us – had ever been able to do, which is help us agree on how we articulate what we do in a way that is accessible to our target audiences.” – Cybersecurity software company
“Thanks to Maria, our forever stalled marketing efforts are finally underway!” – Professional services firm