"Beyond the immediate Essential Story project, Phrase Strategy made us a better leadership team by getting the best out of us.” – Charitable organization

“Maria Ford was the first who was able to help us clearly articulate, from our customer's point of view, how we were different from our competitors. The results were immediate – suddenly prospective customers were saying ‘I get where you guys fit.’” – Software development company

“Since launching the new brand and website based on our Essential Story, we have seen an increase in qualified new consults/clients, we are attracting exceptional staff who really fit, and I’ve gained the confidence I needed to lead the clinic and my career to the next level.” – Healthcare provider

“Phrase Strategy helped us clarify our value to customers and crystallize our differentiation in the marketplace. The Essential Validation process gave us a mirror to see precisely where we fit and what we needed to do to convey that and more effectively pursue new business.” – Automotive tech marketing firm

“Thanks to Maria Ford, our forever stalled marketing efforts are finally underway!” – Professional services firm