Why you’re a bad writer

Why you’re a bad writer

You’re a terrible writer and you know it. You know it because somebody told you so. Probably a teacher, parent, or caregiver – likely when you were quite young.

Or you’re a bad writer because you were an over-achiever and good was never good enough. For you, writing has always been wrapped up in an externally measured sense of achievement.

Perhaps you know you’re a terrible writer because you read. You read, and you compare your writing to those other writers, and you know yours is awful by comparison.

Maybe you have proof that you’re a bad writer because your writing never lands on people they way your speech does; never captures an audience the way you can when you’re talking.

You especially know that you’re a bad writer because you’re NOT a writer. You’re other things – like a leader, a business owner, a guru in your field. Writing isn’t how you spend your time; it isn’t what you do.

You’re right – you ARE a bad writer. I know it and I haven’t even met you.
You’re a bad writer because you believe it; and because you believe it, you act it.
You are indeed BEING a bad writer.

But I don’t care about any of that. What I care about is leaders becoming better leaders by becoming better writers.

What would be the value if you started to pay some attention to writing? If you:

  • Committed your words to writing so that many people could consume them in the same way, at the same time, and at times convenient to themselves.
  • Became confident about the messages and stories and articles and quotations and opinions attributed to you – confident enough to craft them yourself.
  • Manifested your leadership in a concrete and lasting form – the written word.
  • Stopped surrendering your voice to ghostwriters or content factories, and started to take ownership of it, admitted that, if you lead authentically, your word and you are one.

I’ll tell you what would happen. Your sphere of influence would expand.

Your most powerful words are your own. You may be a bad writer now, but I can help you be a good one. Please talk to me about claiming your leadership voice.

~ Maria Ford


“I always knew I couldn’t sing, but I also knew I had a voice that isn’t heard by many, and that I could learn how to stretch it and make songs sound good.”

– Lil Wayne