Modern Niagara

Modern Niagara

This national mechanical contractor was growing, but its aged logo, regionally inconsistent branding, and legacy website were holding the company back. Our strategic Essential Story process got stakeholders on the same page and underpinned a new, truly national brand strategy. We crystallized the brand’s essence, differentiators, and values and articulated these in a new playbook.

With our trusted design and web development partners, we guided a rebranding process that saw the best, most iconic of the old logo’s elements retained while dramatically updating and modernizing the entire visual identity. The new brand brought together 18 different corporations into a unified national identity that enabled the firm to confidently and more seamlessly move forward with growth and vertical integration.

We created the strategy, design, content, and technical platform for the firm’s new national website, bringing together multiple disparate sites into a unified whole. Brochures and other collateral rounded out the relaunch, while our coaching and support helped the executive team keep stakeholders rowing in the same direction.

“Maria and her team delivered a thoughtful and thorough process that helped our organization to become comfortable with what marketing is and to understand the importance our brand and how we convey and live our identity. It has been an educational, positive, and strengthening experience that has helped to focus our diverse organization around common conversations, goals, and identity.”

– Tony Sottile, past CEO, Modern Niagara