AIM is a holistic medicine practice, and its owner, Denise Noyer-Erez, is known as The Fertility Godmother. For years, Denise struggled with the direction her practice should take. Overtime, this resulted in inconsistent branding and a website that had lost its way. Investments in SEO and digital advertising had generated sporadic or no returns, while staff often struggled to “get on board”.
Our strategic Essential Story process revealed a clear path for the clinic and its leader. AIM’s Essential Story concisely articulates the clinic’s target clientele, purpose, services, and aligns Denise’s role and purpose with the clinic. We coached Denise in then rolled out the new strategy with a branding update, new website experience, design, and content.
After relaunching the brand and website based on the new Essential Story, both leads and clients increased almost immediately. They reported: “We have gone from zero consultations to three to five per week. 80% or more of the consultations are people really ready to work with me.” Furthermore, existing staff are excited and stepping into greater responsibility, while the brand is attracting new therapists who are exceptional fits for the clinic.
“I needed to communicate better about the clinic, I needed staff to get on board, and I needed clarity about my own role. After years of trying many things without success, it seemed like a lot to ask, but Phrase Strategy delivered all that and more. The confidence and authenticity expressed in the new brand and website that Phrase Strategy created for us is powerful. Since launching it, we have seen an increase in qualified new consults/clients, we are attracting exceptional staff who really fit, and I’ve gained the confidence I needed to lead the clinic and my career to the next level. I can’t speak highly enough of Phrase Strategy and its services – the results speak volumes.”
– Denise Noyer-Erez, Clinical Director, AIM Women’s Wellness Centre