After completing its second year in business, The Attain Group was growing and solidifying its market opportunity, but in a haphazard way. The telecommunications consulting company needed effective messaging and positioning, a more effective website and corporate image. The company struggled to present its vast array of services, capabilities, and expertise succinctly, to effectively convey its value proposition, and to differentiate within the market.
Our strategic Essential Story process clarified the firm’s differentiation, dramatically simplified the presentation of its diverse services, and underpinned the development of a new visual identity and website.
The new brand enabled Attain to confidently pursue its growth plans, while the refined services structure made it easier for customers to understand the company’s offerings and engage its services. The website has proven to be a strong marketing tool that supports the sales cycle, promotes company activities, and generates leads.
“Maria Ford and her team created our initial marketing strategy in 2006 and we have continually used their branding and marketing services since then. We followed their strategic recommendations and have seen the results, including substantial growth in our company and the successful positioning of The Attain Group as the leader in its chosen niche. Most recently, she revisited our strategy and provided with invaluable insight and direction about where to take our business next. I highly recommend Phrase Strategy, for both strategy and rollout.”
– Derrick Hanson, President and CEO, The Attain Group Inc.