With decades of experience designing, engineering, installing, and maintaining head-ends, BIAC Broadband was seeking growth through new markets and new opportunities. The leadership team felt constrained by not having a crisp and clear story that could support the company to pursue its objectives.
BIAC turned to Phrase Strategy’s Essential Story service to clarify and streamline the brand, its target audiences, and message to market. We conducted landscape research, executive interviews, recommended a positioning strategy, and provided BIAC with options to consider for pursuing its goals.
We then provided a messaging blueprint, new website architecture, wireframe, and content. Our messaging approach for BIAC elevates the brand above the complexities of its operations and many technical offerings. We also provided guidance on the firm’s presentation on social media, including helping its leadership team distinguish their personal brands from the company’s brand.
BIAC’s new positioning platform and website provide a crisp, concise, and differentiated message to target audiences and supports the sales team to pursue new opportunities.