4Forward

4Forward

4Forward, formerly Focus Fit, was evaluating several possible direction changes to achieve greater growth. Its leadership sought clarity and confidence about where to focus the firm’s capabilities to capture its best business opportunities.

Our strategic Essential Story process evaluated and validated the various options the firm was considering and revealed a disconnect between the firm’s presentation of its offerings and its clients’ perceptions and desires. We proposed a new strategic direction, shifting the firm’s positioning from operational (instructional design) to strategic (leadership development).

We provided complete rollout support for the transition, including renaming, visual rebranding, and a new website strategy, design, and content.