Leaders’ most powerful words are their own.
That’s the foundation of our five core beliefs. We improve leadership communication by helping leaders write their own blogs, speeches, presentations, guest articles, and emails/internal communication.
Leaders deserve to be supported to do this important work well.
Becoming connected with their own voices and experiencing the writing process at work also empowers leaders to communicate with and achieve better results from other writers.
As part of our Essential Voice Program, we help leaders work toward writing goals such as:
Emails & Internal Communication
Emails and messages from executives get everyone’s attention. Managers and staff look to their leaders for honest information about the company, its values, how it manages current events and future planning. Getting leadership communication right means writing authentic, heartfelt, audience-focused communiqués. Our support helps leaders ensure their words match their intentions, and that their messages land as-intended readers.
Speeches & Presentations
The best speeches are the best prepared, and that starts with an engaging story. We help leaders bring audiences along for a captivating ride by discovering the story and guiding them through drafts, revisions, and delivery.
Great proposals are exciting to write. We’ll help ensure that your proposals all sound like they’re coming from the same company – a company that’s confident about its story and passionate to share that story with a customer it knows it can help.
Executive blogs are exceptional vehicles for leadership communication. They can convey corporate values, demonstrate leadership, share important lessons learned, establish thought leadership, and engage personally with customers and other audiences. Leaders who share their voice in this public format will benefit from our support to ensure that their blogs are authentic, meaningful to their audiences, and of high quality.
Thought Leadership Articles & Bylines
The most successful guest articles (also called bylines and contributed articles) are acts of true thought leadership. They deliver real insight in a unique voice. Leaders who want to ensure that articles published in their names are authentically theirs will benefit from our support. As former ghostwriters, we understand the practical parameters of these opportunities and will help balance one’s unique voice and opinions with editorial policies.
You may feel that you have a book in you: a company history, an inspirational business book, an industry guide, or a memoir. You could hire a ghostwriting service to get the job done. But if you’re committed to having the experience of writing your own magnum opus, we’ll provide the support to get you focused, stay organized, and keep your book project moving forward.
Writing fiction, poetry, personal essay, and other creative formats can be instrumental in discovering and honing your voice both personally and professionally. If you’re artistically inclined and looking to bring more creative written expression into your life, we’ll give you the inspiration and guidance to do that.
Social Media, Websites & Marketing
With our support, leaders can gain clarity and confidence to communicate voice, style, and tone guidance to others, such as marketing, public relations, and copy writing professionals. Although we don’t recommend that leaders and business owners write their own websites, we can help them balance authenticity of voice with the practical considerations of marketing content.