Brand Coaching & Support
An organization’s leaders are linchpins of successful brand launch or relaunch. We help leaders and their organizations become powerful brand champions.
Through executive coaching focused on brand stewardship and pitching, we mentor leadership teams to promote the brand and the story. Coaching can also align personal brands with an organization’s brand, empowering leaders to take ownership of the mission and values.
To assist in the process of change management, we create, deliver, or coach leaders to deliver brand roll-out sessions to stakeholder groups. We also provide brand, style guide, and Corporate Phrasebook™ training for internal marketing and communication teams.
Successful brands require strong Brand Stewardship. We provide ongoing coaching to executives, marketing teams, and other brand stewards on a monthly, quarterly, or annual basis. We review use of the brand, provide course corrections, coaching, reinforcement, and support as required.
Phrase Strategy has given me invaluable confidence, clarity, and focus as the leader of this business.”
— Krista Benoit, President & CEO, iSPARK Consulting Inc.