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About

Maria Ford, Chief Phraseologist

Finding the perfect words to evolve, scale, and grow.

Maria Ford helps her clients grow, evolve, and scale by finding the perfect words. With her guidance, established organizations are empowered to move forward by identifying and articulating the heart of their brand identities and strategic direction.

Maria founded Phrase Strategy in 2017 to focus on delivering brand strategies and brand roll-outs outs by aligning her clients with their brands’ Essential Stories Executives and leaders also benefit from Maria’s coaching on communications strategy, brand stewardship, and pitch development. 

She owned and operated Kaszas Marketing Inc. for sixteen years, helping businesses build and maintain effective B2B marketing and communications disciplines. She holds a Master’s in English Language and Literature and worked as a Professor of English in business and technical writing. She is an award-winning writer, book editor, facilitator, and presentation coach. 

Expertise includes:

  • Essential Story, core message blueprints, messaging and positioning strategy
  • Communications strategy
  • Branding platforms
  • Integrated brand roll-out
  • Coaching and facilitation
Maria Ford did what no one – and none of us – had ever been able to do, which is help us agree on how we articulate what we do in a way that is accessible to our target audiences.”

— Djenana Campara, CEO, KDM Analytics