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Five Core Beliefs

More than ever we need leaders who communicate authentically.
We are hungry for information we can trust, from leaders we trust.

Phrase Strategy is created around five core beliefs:

Leaders’ most powerful words are their own.

Leaders’ most powerful words are their own.

When leaders express themselves authentically, their sphere of influence expands. It’s the first step in developing deep trust and truly connecting with others.

When leaders surrender their voices to third parties, their sphere of influence is diminished.

When leaders surrender their voices to third parties, their sphere of influence is diminished.

They become disconnected from themselves and from their organizations or businesses.

Leaders are not neutral.

Leaders are not neutral.

They have important things to say, things that impact so many others. Their voices and their businesses’ voices should reflect that.

An authentic, well-told story rallies everyone around a common purpose.

An authentic, well-told story rallies everyone around a common purpose.

When these narratives originate from leaders, organizations can really gel. Employees get inspired. People begin to understand where they fit. Decision-making becomes simpler. Selling becomes easier.

Thinking and listening as a writer hones the hallmarks of strong leadership.

Thinking and listening as a writer hones the hallmarks of strong leadership.

These include self-awareness, authenticity, mindfulness, and communication.

After nearly two decades of working with leaders and organizations on their messages, marketing, and communication, our founder was deeply affected by the disconnect between leaders and their organizations’ communication.

Phrase Strategy works with leaders who care deeply about their organizations’ messages. We connect them to the power of their voices and their business’s voices through the cognitive and soulful benefits of writing.