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About

Our Beliefs, Values, and How We Work

Phrase Strategy operates based on these tenets:

The right brand strategy supports progress, transformation, and growth.

The right brand strategy supports progress, transformation, and growth.

Strategic messaging and visual identity enable an organization to experience and imagine its future in concrete ways.

Strategy is deep and wide, involving every corner of the organization.

Strategy is deep and wide, involving every corner of the organization.

Successful roll-out of messages, positioning, and brand strategy requires executive brand stewardship and organizational training.

Articulating a brand’s voice is a prerequisite for successful (re)branding.

Articulating a brand’s voice is a prerequisite for successful (re)branding.

It brings stakeholders together around a shared vision. This is what we call Essential Story, and it’s where we begin.

Every organization deserves well-articulated values.

Every organization deserves well-articulated values.

Phrase Strategy values: Evidence-based decision-making, collaboration and open exchange of ideas and information, honesty and respectfully direct conversation, process and the desire to get things right from the start.

We're open, direct, positive, and focused.

We're open, direct, positive, and focused.

We strive to work with clients whom we know we can make successful. We will always gather and present evidence to support our recommendations; provide options that spur new possibilities and deeper conversations about the organization’s direction; and we will cheer-lead the client through the process of discovery and desired change.