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About

About Phrase Strategy

Phrase Strategy provides boutique strategic messaging and branding services, working with established organizations experiencing change and transition.

Who We Help

We’re a great choice for enterprises, businesses, and associations experiencing:

Strategic change
(e.g. changing competitive landscape, succession/sale, shifting customer needs, business model transformation).

A desire to up-level, transform, pivot, or grow.

Discrepancy between the existing brand (website, messages, visual identity) and the organization’s current reality.

 

We move these organizations forward with refined, refreshed (re)brands.

Beliefs

Beliefs

What we believe, value, and how we work.

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Blog

Blog

Learn more about how we think, and learn about (re)branding.

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Maria Ford, Phraseologist

Maria Ford, Phraseologist

Learn about Maria, her experience, and her vision.

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Maria Ford and her team created our initial marketing strategy and we have continually used their branding and marketing services since then. We followed their strategic recommendations and have seen the results, including substantial growth in our company and the successful positioning of The Attain Group as the leader in its chosen niche.”

— Derrick Hanson, President and CEO, The Attain Group Inc.